Where profit meets responsibility

Browsing the internet I found News Spectrum. This online tool

"is a visualization of the words used for two topics in the latest results from Google News. One topic is coloured blue, the other red, and the associated words are coloured and positioned based on how highly they are associated with the two topics".

The two topics I selected were profit and social responsibility and here are the results:



Now, a few interesting considerations:
1. No specific companies stand out
2. Some expected words frequently associated with profit: company, bank, finance, business
3. Some expected words frequently associated with social responsibility: environment, society, health, security
4. Some unexpected words frequently associated with profit: church, art
5. Some unexpected words frequently associated with social responsibility: election, president

Let's now analyze the central area that should give us interesting insights on the common ground between the two topics:

community,
information,
green,
education, children,
state, government, public, country,
corporate, economic, law, investment, fund, innovation
rural,
charity

The outcome is interesting even though it is difficult to make a qualitative analysis of the result of a basic automated operation of word counting. We can use this result as the starting point for a couple of interesting considerations.

1. As suggested from the picture, the key to a constructive conjugation of profit and social responsibility involves the younger generations and is to be achieved through their education.
2. Governments still have a key role in regulating the operations and the information disclosed by companies operating on their territories
3. Innovation of processes and of business models can contribute in bringing the two worlds of profit and resonsibility closer than they have ever been.