Most of the biggest companies out there have decided to compile (and print) a sustainability report. While I'm against printing thousands of copies of a report that is easily accessible as an electronic document I am still glad these companies have decided to talk their walk. There's something I've been asking myself - if these companies are concerned about the impact of their operations at the point that they find vital to write a sustainability report, a strong trace of this attitude could be surely retrieved in their annual review. That's why I decided to make a little quantitative analysis (it's really not scientifically reliable, but i thought it could help me understanding) of the words used in both the reports. This analysis will be followed shortly by a qualitative one.
COCA COLA COMPANY Reviews
A quantitative analysis
Sustainability Review (65 pages, 49 pictures)
water 189
business 149
community 160
sustainability 159
environment + environmental 113
bottling 104
partners 87
packaging 81
health 58
recycling 57
education 53
Annual Review (50 pages, 53 pictures)
markets 111
growth 91
business 87
bottling 55
sustainability 50
partners 35
water 23
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