Monday, September 6, 2010

BP - Communicating the oil spill in the Gulf


It has been defined as the worst environmental catastrophe that has ever occurred to the USA, but I would extend the definition to the World, as pollutants don't respect geographical boundaries and tend to be very "democratic", affecting everybody equally.

I have decided to quantitatively analyze BP's communications to the press (up to September 4th), by creating tag clouds that reveal the main words used and the frequency in which they were used.

BP has published a total of 115 press releases throughout the months of the crisis, at an average frequency of 0.79 per day.

For today, the first in a series of posts relating to this disaster, let's have a look at the tag cloud created with all the text of the 115 press releases:



created at TagCrowd.com