Now it will really look like I'm obsessed with Coca Cola. I'm not. But this ad campaign really struck my mind for the message it sends. The campaign I'm talking about is centered around the slogan "New twin pack. Enough for your meal". Obesity has been a big issue in the US for a while and sugared soft drink consumption has been proven to contribute to it. Diabetes goes hand in hand with it. Don't get me wrong, I drink coke every once in a while and there's nothing wrong with that. Reality is that the main drink to have with your meal should be water. The claim made in the ad is plain irresponsible. The average household size in the US is just above 2.5 people (OECD data from July 2009). Does Coca Cola really expect 2 or 3 people to consume 100oz of coke every meal? The Coke Classic's serving size is set at 8oz, according to the corporate website. 100oz of coke then is enough for 12 people. The right amount for your party, not for your meal.
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