The rise of Twitter and micro-blogging has provided a new space for businesses to address sustainability and ethics. This is an opportunity for both stakepartners to ask for and receive immediate answers and for businesses to communicate their CSR initiatives to a caring and involved audience. Twibs is an excellent tool to single out the most liked and followed businesses on twitter. I have selected a few of the top 50 businesses on twibs and I have analyzed their posts for a period of about a month (exception made for Whole Foods which posted more than the average volume of a month's worth of content in only 7 days). Starbucks has a dedicated channel to promote sustainability and to connect people who care. Here are the results:
- Speaking of green- New Yorkers who want to get out and do one thing that's green, help us plant some trees on April 18 http://tr.im/jbtrees
- @johnlesandiego We're blue but it doesn't stop us from thinking green and encouraging other to do the same http://www.jetblue.com/green
- What is Dell Outlet doing to go green? http://snipr.com/e31ac - 27 days ago.
- Sorry I've been mia from twitter today. The team was volunteering this morning, helping to fix up a charities landscaping. It was much fun. - 5 days ago.
- @johnnymal Most stores donate leftover food to the local food bank or other organizations. - 6 days ago.
- @ftlob Here's our page with nutritional info:http://www.starbucks.com/retail/nutrition_freshfood.asp - 9 days ago.
- @nickboenzi We have a $.10 discount if you bring in your own mug.
- @nessy_nielsen Check out this site: http://starbucks.com/sharedplanet - 22 days ago.
- @samsimon Every store that I was a barista in gave our pastries to food banks at the end of the day ... - 23 days ago.
- @JasonInNJ We're the largest buyer of Fair Trade. Demand is so great that we dev ethical buying guidelines with CI: http://bit.ly/A3JIr - 29 days ago.
- @CanoeKing Check out http://starbucks.com/sharedplanet for info on our relationship with Conservation International - 29 days ago.
- @TeenOrganics Our recycling programs vary by the local municipality. When I'm back at my computer I'll link to a great blog about recycling - 33 days ago.
- @TeenOrganics Here's the link about recycling in our stores that I promised:http://bit.ly/En6oq - 33 days ago.
- Check it out: http://tinyurl.com/chvzym. Just had an amazing conversation about Earthwatch on V2V! - 5 days ago.
- volunteer opportunity in Seattle this week with United Way- any takers?http://tinyurl.com/cpxuyd - 12 days ago.
- fun use for Starbucks Via Ready Brew and a great way to give back to those who serve:http://tinyurl.com/dx8fwt - 17 days ago.
- this Starbucks in Ontario deserves a special shout-out! for their "green efforts" Way to go! http://tinyurl.com/c8fd5y - 24 days ago.
- Earth Hour is coming up on Saturday- can you refrain from using power for an hour? (#Rhyme) http://tinyurl.com/7244k3 - 25 days ago.
- Did anyone participate in World Water day yesterday? If so, tell your stories here:http://tinyurl.com/cypljo - 26 days ago.
- RT @jordyhb: not enough people know that american apparel pays their factory workers up to $19 an hour. - 16 days ago.
- RT @SINYgreen: American Apparel wins the first Sustainability All-Star Award from Apparel Magazine: http://tinyurl.com/detwzc - 20 days ago.
- @ryanntweets Good choice. Check out www.LegalizeGay.com for more info on what we're doing. - 26 days ago.
- @tamquach Great. Appreciate it! Stay tuned... meantime, check out info about 1st "green" DD (in St. Pete, Fla) here: http://bit.ly/TH7Vm - 2 days ago.
- @lindsaycrone Hear you. Alt cup test & reusable mug program @ 1st ìgreenî DD in St. Pete, FL. Stay tuned ... Iím told signif plans to come. - 7 days ago.
- Why, thank you. RT @smazzle: Dunkin donuts has recycled fiber napkins now in Brighton ma. Nice! @dunkindonuts - 11 days ago.
- met Google Grantee @theIRC in Salt Lake City; assisting >500 refugees resettle locally in '09. @youtube: http://bit.ly/PLQc #roadtrip - 2 days ago.
- Learn more about our lean, green, energy-saving machines http://bit.ly/4kj5yG - 7 days ago.
- Check out Google.org's Oscar-nominated documentary about polio eradication today on YouTube http://bit.ly/7uZmr - 9 days ago.
- Voters in India prepare for the largest democratic event in human history: Google India Elections Centre http://bit.ly/TVnZv - 10 days ago.
- Sign up for Google's non-profit newsletter and get the latest updates for non-profits every month http://bit.ly/3vrs8S - 16 days ago.
- YouTube nonprofit raises $10K in one day using InVideo overlay adhttp://bitly.com/ZZIk3 - 20 days ago.
- RT @zappos http://twitpic.com/2fzoj - On Virgin America flight. For $5 I can offset my carbon footprint. Will try it out - 22 days ago.
WHOLE FOODS (7 days)
- @RyanViers We are big proponents of microcredit and its ability to create sustainable projects. http://www.wholeplanetfoundation.org - about an hour ago.
- #30ways Thanks for celebrating Earth Month w/ us! Check out some of our year-round initiatives: http://wholefoodsmarket.com/greenmission - about 17 hours ago.
- #30ways Relax and do what you can. Making a few small, sustainable changes can be a great start to a greener life! http://tinyurl.com/ ... - 1 day ago.
- #30ways Eat in season. Growing foods when they naturally grow best = less energy/resources. Organic greens are almost always in season! - 2 days ago.
- @scollins008 We are looking into alternative materials. In the meanwhile, consider putting produce directly in your basket or reusing bags? - 2 days ago.
- #30ways Green your kitchen... beyond food. Switch out paper towels for cloth ones. Use plant-derived cleaning agents. Other ideas? - 3 days ago.
- #30ways Take a step for Whole Trade. Give chocolate that gives back. http://tinyurl.com/dlm5dr - 3 days ago.
- @kristinhunteman As per our Quality Standards, no food in our store contains any artificial dyes, preservatives, etc. http://tr.im/wfmqs - 4 days ago.
- #30ways Pick flowers w/ care! Our Whole Trade roses & daisies are grown by people who benefit from ethical trade & eco-friendly farming. - 6 days ago.
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