Tough times

It's going to be a tough time for CSR, as the economy is struggling and companies will have to cut funds. I was touched in person when a new CSR opening at Canon was closed right after I had applied. I guess not everybody understands and thinks in the long run. Customers want to be reassured, they are worried and they do not trust anybody. CSR is one of the keys to Trust and it can be the competitive advantage to help businesses out of the mud.

I see potential. I see an economy that needs to be rebuilt, reorganized and rethought.