Tweet the walk - Part 2

In one of my previous posts I wrote about how companies communicate their responsibility on twitter. I was curious however, to understand what people who tweet about CSR really talk about. I grouped the post containing the hashtag #CSR and created a tag cloud to single out the hottest themes (thanks TagCrowd).

1. The most talked about countries seem to be the UK and China.
2. The only person mentioned repeatedly is President Obama.
3. The financial and banking sector was often discussed (understandable if we think that responsible financial and banking practices could have possibly prevented the current crisis)
4. A lot of attention has been paid to the environment, followed by human rights, families and communities.

One final consideration: even though corruption permeates the business community, it is still a subject that receives little or no attention. That's why I am taking the opportunity to remind everybody of the 10th principle of the Global Compact:

"Businesses should work against corruption in all its forms, including extortion and bribery."

Tweet the Walk

The rise of Twitter and micro-blogging has provided a new space for businesses to address sustainability and ethics. This is an opportunity for both stakepartners to ask for and receive immediate answers and for businesses to communicate their CSR initiatives to a caring and involved audience. Twibs is an excellent tool to single out the most liked and followed businesses on twitter. I have selected a few of the top 50 businesses on twibs and I have analyzed their posts for a period of about a month (exception made for Whole Foods which posted more than the average volume of a month's worth of content in only 7 days). Starbucks has a dedicated channel to promote sustainability and to connect people who care. Here are the results:

JETBLUE

• Speaking of green- New Yorkers who want to get out and do one thing that's green, help us plant some trees on April 18 http://tr.im/jbtrees
• @johnlesandiego We're blue but it doesn't stop us from thinking green and encouraging other to do the same http://www.jetblue.com/green

DELLOutlet

• What is Dell Outlet doing to go green? http://snipr.com/e31ac - 27 days ago.

STARBUCKS

• Sorry I've been mia from twitter today. The team was volunteering this morning, helping to fix up a charities landscaping. It was much fun. - 5 days ago.
• @johnnymal Most stores donate leftover food to the local food bank or other organizations. - 6 days ago.
• @ftlob Here's our page with nutritional info:http://www.starbucks.com/retail/nutrition_freshfood.asp - 9 days ago.
• @nickboenzi We have a $.10 discount if you bring in your own mug.
• @nessy_nielsen Check out this site: http://starbucks.com/sharedplanet - 22 days ago.
• @samsimon Every store that I was a barista in gave our pastries to food banks at the end of the day ... - 23 days ago.
• @JasonInNJ We're the largest buyer of Fair Trade. Demand is so great that we dev ethical buying guidelines with CI: http://bit.ly/A3JIr - 29 days ago.
• @CanoeKing Check out http://starbucks.com/sharedplanet for info on our relationship with Conservation International - 29 days ago.
• @TeenOrganics Our recycling programs vary by the local municipality. When I'm back at my computer I'll link to a great blog about recycling - 33 days ago.
• @TeenOrganics Here's the link about recycling in our stores that I promised:http://bit.ly/En6oq - 33 days ago.

STARBUCKS V2V

• Check it out: http://tinyurl.com/chvzym. Just had an amazing conversation about Earthwatch on V2V! - 5 days ago.
• volunteer opportunity in Seattle this week with United Way- any takers?http://tinyurl.com/cpxuyd - 12 days ago.
• fun use for Starbucks Via Ready Brew and a great way to give back to those who serve:http://tinyurl.com/dx8fwt - 17 days ago.
• this Starbucks in Ontario deserves a special shout-out! for their "green efforts" Way to go! http://tinyurl.com/c8fd5y - 24 days ago.
• Earth Hour is coming up on Saturday- can you refrain from using power for an hour? (#Rhyme) http://tinyurl.com/7244k3 - 25 days ago.
• Did anyone participate in World Water day yesterday? If so, tell your stories here:http://tinyurl.com/cypljo - 26 days ago.

AMERICAN APPAREL

• RT @jordyhb: not enough people know that american apparel pays their factory workers up to $19 an hour. - 16 days ago.
• RT @SINYgreen: American Apparel wins the first Sustainability All-Star Award from Apparel Magazine: http://tinyurl.com/detwzc - 20 days ago.
• @ryanntweets Good choice. Check out www.LegalizeGay.com for more info on what we're doing. - 26 days ago.

DUNKIN DONUTS

• @tamquach Great. Appreciate it! Stay tuned... meantime, check out info about 1st "green" DD (in St. Pete, Fla) here: http://bit.ly/TH7Vm - 2 days ago.
• @lindsaycrone Hear you. Alt cup test & reusable mug program @ 1st ìgreenî DD in St. Pete, FL. Stay tuned ... Iím told signif plans to come. - 7 days ago.
• Why, thank you. RT @smazzle: Dunkin donuts has recycled fiber napkins now in Brighton ma. Nice! @dunkindonuts - 11 days ago.

GOOGLE

• met Google Grantee @theIRC in Salt Lake City; assisting >500 refugees resettle locally in '09. @youtube: http://bit.ly/PLQc #roadtrip - 2 days ago.
• Learn more about our lean, green, energy-saving machines http://bit.ly/4kj5yG - 7 days ago.
• Check out Google.org's Oscar-nominated documentary about polio eradication today on YouTube http://bit.ly/7uZmr - 9 days ago.
• Voters in India prepare for the largest democratic event in human history: Google India Elections Centre http://bit.ly/TVnZv - 10 days ago.
• Sign up for Google's non-profit newsletter and get the latest updates for non-profits every month http://bit.ly/3vrs8S - 16 days ago.
• YouTube nonprofit raises $10K in one day using InVideo overlay adhttp://bitly.com/ZZIk3 - 20 days ago.

VIRGIN AMERICA

• RT @zappos http://twitpic.com/2fzoj - On Virgin America flight. For $5 I can offset my carbon footprint. Will try it out - 22 days ago.

WHOLE FOODS (7 days)

• @RyanViers We are big proponents of microcredit and its ability to create sustainable projects. http://www.wholeplanetfoundation.org - about an hour ago.
• #30ways Thanks for celebrating Earth Month w/ us! Check out some of our year-round initiatives: http://wholefoodsmarket.com/greenmission - about 17 hours ago.
• #30ways Relax and do what you can. Making a few small, sustainable changes can be a great start to a greener life! http://tinyurl.com/ ... - 1 day ago.
• #30ways Eat in season. Growing foods when they naturally grow best = less energy/resources. Organic greens are almost always in season! - 2 days ago.
• @scollins008 We are looking into alternative materials. In the meanwhile, consider putting produce directly in your basket or reusing bags? - 2 days ago.
• #30ways Green your kitchen... beyond food. Switch out paper towels for cloth ones. Use plant-derived cleaning agents. Other ideas? - 3 days ago.
• #30ways Take a step for Whole Trade. Give chocolate that gives back. http://tinyurl.com/dlm5dr - 3 days ago.
• @kristinhunteman As per our Quality Standards, no food in our store contains any artificial dyes, preservatives, etc. http://tr.im/wfmqs - 4 days ago.
• #30ways Pick flowers w/ care! Our Whole Trade roses & daisies are grown by people who benefit from ethical trade & eco-friendly farming. - 6 days ago.

Enjoy Responsibly

The 43rd edition of Vinitaly opened on the 2nd of April in Verona. The Italian wine fair presented some interesting and innovative ecological practices that will hopefully contageously spread to the industry.

Caldirola Vini, introduced W! [AL generation], a product line characterized by an aluminum bottle, 100% recyclable, more resistant but lighter and more easily refrigerated than a glass bottle.

Cantina Soave launched Slim, an ultra light bottle made 90% of recycled glass, while recycled and bio-degradable labels are spreading as well.

Janice Jones, in an article that appeared in Sierra Sun, suggests how recycling corks should be a more widespread practice, as they can be used to produce other materials like flooring, cork paneling, fishing rod handles, shoe soles, bulletin boards, soil conditioners and home insulation. In particular she highlights

Two cork recyclers that will accept real corks sent to them are: Yemm & Hart Ltd., 425 No. Chamber Dr., Fredricktown, MO., 63645. Just pop the corks in an envelope and send them off to another life. Locally, you can bring your corks to Whole Foods in Reno, where Re Cork America has set up a recycling barrel for corks that are sent to Amorim Cork America and re-manufactured. Remember, only natural corks are recyclable.

Oregon Certified Sustainable Wine (OCSW), offers certifications to those wineries which commit to responsible, sustainable vineyard and winery practices. In particular

The OCSW logo on a bottle label guarantees that consumers are drinking wine crafted using responsible agriculture and winemaking practices; and that both of those processes were certified by an independent third-party, according to Ted Farthing, executive director of the Oregon Wine Board.

“The goal is to raise awareness and provide clarity and simplicity so that consumers interested in purchasing can easily and immediately identify these wines,” Farthing said.

Enjoy Responsibly!

The Amsterdam Declaration on transparency and reporting

On the 10th of March the Global Reporting Initiative launched its appeal to government leaders asking for a review of transparency and reporting regulations. The current financial crisis is presented as a direct consequence of a lack of transparency. The full text of the declaration follows:

We, The Board of The Global Reporting Initiative (GRI) believe that the lack of transparency in the existing system for corporate reporting has failed its stakeholders. While we recognize that certain governments have shown leadership on corporate sustainability disclosure, we call on all governments to extend and strengthen the global regime of sustainability reporting. In particular, assumptions about the adequacy of voluntary reporting must be re-examined.

We, The Board of GRI, conclude that:

· The root causes of the current economic crisis would have been moderated by a global transparency and accountability system based on the exercise of due diligence and the public reporting of environmental, social and governance (ESG) performance.

· The profound loss of trust in key institutions is best addressed by the adoption of a global reporting framework that enhances transparency and is informed by the legitimate interest of all key sectors of society.

· A revitalized and resilient economic system will only be sustained if it accounts for the full costs and value of ESG activity.

Therefore the Board of GRI calls on governments to take leadership by:

1. Introducing policy requiring companies to report on ESG factors or publicly explain why they have not done so.

2. Requiring ESG reporting by their public bodies – in particular: state owned companies, government pension funds and public investment agencies.

3. Integrating sustainability reporting within the emerging global financial regulatory framework being developed by leaders of the G20.

Beyond this we emphasize that the focus on the current financial crisis threatens to mask the century’s defining sustainability crisis which itself poses an even greater risk to our economies and societies.

2. Signatories

The Board of Directors of the Global Reporting Initiative comprises: Prof. Mervyn King (Chair), Ms. Jacqueline Aloisi de Larderel, Mr. Ignasi Carreras, Mr. Kishor A. Chaukar, Mr. John Elkington, Ms. Denise Esdon, Mr. John Evans, Mr. Sean Harrigan, Mr Ernst R. Ligteringen, Dr. Simon Longstaff, Mr. Herman Mulder, Mr. Kumi Naidoo, Mr. Peter Wong, Mr. Ricardo Young Silva.

3. About The Global Reporting Initiative

The Global Reporting Initiative has pioneered the development of the world’s most widely used sustainability reporting framework and is committed to its continuous improvement and application worldwide. This framework sets out the principles and indicators that organizations can use to measure and report their economic, environmental, and social performance.
www.globalreporting.org

Investing in Water

The third United Nations World Water Development Report, "Water in a Changing World", has been presented in Istanbul. Olcay Ünver, coordinator of the World Water Assessment Programme, stated that water management is going to become more and more difficult as time goes by. The crisis is already happening as in some regions access to drinkable and sanitized water is limited and insufficient. The situation is rapidly getting worse, being accelerated by population demographics. In particular, population growth and migration trends are significantly decreasing everybody's share of clean water. Economic growth also joined the picture, bringing to different consumption patterns which involve a significant increase in the use of water, the water we drink but most of all, the water we eat.

In fact Ünver explains that:

The concept is called virtual water or water footprints – the amount of water embedded in food or other commodities needed in production. This becomes important vis a vis economic growth when in emerging economies people start eating more meat rather than, say, grains or rice, or start eating three instead of two meals; it means a lot more water to produce the food. Also to manufacture the cars they want to drive and other consumer products demanded. On top of this you have to add the pollution that comes from a lot of these activities. That is another driver. It influences water resources.

The debate must be extended to decision makers that are not only the actual water managers. Investments in the water sector are and will be progressively needed in order to slow down the process and to prevent a worldwide water crisis.

Coca-Cola announced its intention to return all water used in its drink production to the environment "at a level that supports aquatic life and agriculture" (I'm deliberately not using their Water Neutral label, see here) by late 2010. In addition to this $30 million will be invested on water projects in Africa.

The South African chapter of the World Wide Fund for Nature (WWF) launched a programme in partnership with South African Breweries and the government's Working for Water Programme. The WWF Water Neutral Scheme is particularly targeted towards the private sector, allows participants to replenish water supplies by investing in projects that quantitatively supplement water supplies equal to their water usage.

The programme forms part of the government's Extended Public Works Programme and creates up to 30 000 jobs in rural areas each year.

Global Compact 2.0

The Davos Forum was the setting for the launch of a new phase of the Global Compact aimed to establish

"a new constellation of international cooperation — governments, civil society and the private sector, working together for a collective global good."

It is time then for a Global Compact 2.0. What should we expect? When CSR practices are still in large part pr and greenwashing operations, the shift we are looking for is the same kind of change that we observed from the web 1.0 to the current web 2.0. At the beginning of the internet era, static isolated websites approached their users with a univocal interface. The rise of web 2.0 brought us blogs, social media, brought us inclusion, peer information and peer reviews. Businesses are aware of the change and are worried about it. Web reputation management services are on the rise and the sector experienced a multiplication of customers. Businesses will eventually need to adapt to the situation. People can communicate in so many different ways that greenwashing practices can easily discolour, struck by waves of uncontrolled information, pushing businesses to walk the talk. The Global Compact should make an effort to engage with this new category of users/contributors by building a civil society network that both monitors the situation and amplifies the discussion around businesses and their duties towards society.

Ban Ki Moon Speech Transcription

Tough times

It's going to be a tough time for CSR, as the economy is struggling and companies will have to cut funds. I was touched in person when a new CSR opening at Canon was closed right after I had applied. I guess not everybody understands and thinks in the long run. Customers want to be reassured, they are worried and they do not trust anybody. CSR is one of the keys to Trust and it can be the competitive advantage to help businesses out of the mud.

I see potential. I see an economy that needs to be rebuilt, reorganized and rethought.